You’ve seen it plastered all over the internet: skincare is really taking everybody by storm. Yesterday, my 6 year old sister asked me what kind of retinol she should start on and then firmly announced she would no longer be participating in laughter in an effort to prevent smile lines and crows feet from forming on her youthful face.
The abundance of content out there would almost convince you that skincare is for women only, that it is only little girls that should be practicing a 10-step night time routine instead of drinking warm almond milk before bed. Only women care about having soft, supple skin, and any man who purchases a moisturiser at Boots will be immediately stopped by security and asked whether he was actually looking for the gay bar.
Well, fellas, you can sigh a big, manly sigh of relief, because there’s a new brand in town. Rough N Tuff are here to shake up the skincare scene, with a wild new man-scented line of seven new products for only the manliest of men amongst you. This is for the ones who take charge of the barbecue, who watch Scarface and drink beer, who would rather starve to death than set foot in the kitchen. So put down your axe, get your flannels on and tell your wife to head down to the pharmacy to pick up this brand-spanking new set for you (not for your birthday, you don’t care about that).